Go beyond sightseeing. Dive into unique Korean culture experiences.
If you just finished a delicious market food tour, you are probably looking for something to wash it down. Specifically, many visitors think the famous green “chemically diluted” Soju is the only option in Korea. However, Korea has a rich, 2,000-year history of artisanal fermentation made from rice, water, and “Nuruk” (a fermentation starter). Consequently, … Read more
If you ever feel lost or hungry at 3:00 AM in Korea, just look for a glowing sign that says GS25, CU, or 7-Eleven. Specifically, Korean Convenience Stores are much more than just corner shops; they are the high-tech heart of K-lifestyle in 2026. However, for a newcomer, the sheer variety of viral snacks and … Read more
In Korea, cafes are not just places to grab a quick caffeine fix. Specifically, they have evolved into a vital “Third Space” between home and work. However, if you enter a popular cafe on a weekend, you might be shocked by the crowd and the unique etiquette. Consequently, understanding the local vibe will help you … Read more
If you are a fan of Korean dramas, you have probably seen characters eating ramen by the Han River. Specifically, you can now enjoy that same experience in the middle of the city at Unmanned Ramen Cafes in Korea. However, standing in front of a wall of 50 different ramen types can be overwhelming for … Read more
Walking down a quiet street in Seoul at 2:00 AM, you might find a brightly lit store with no staff inside. Specifically, Unmanned Stores in Korea have become a staple of modern life in 2026. However, for a newcomer, these “ghost stores” can be a bit intimidating. Therefore, understanding the system of entry and payment … Read more
If you spend just 24 hours in Seoul, you will likely ask yourself, “Is South Korea living in the future?” Specifically, the seamless integration of technology into daily life makes the country feel like a science fiction movie. However, it’s not just about the gadgets; it’s about a culture that prioritizes speed and convenience above … Read more
If you live in Korea, you will eventually encounter a strange phenomenon: a friend’s birthday that moves every year. Specifically, Korea uses a “Dual Calendar” system. While the whole world follows the Solar (Gregorian) calendar, Korea maintains a deep connection with the Lunar calendar for traditions. Consequently, if you don’t understand this system, you might … Read more
Happy New Year! In Korea, January 1st is marked as a “Red Day” on the calendar, meaning it is a national public holiday. Specifically, while the Lunar New Year (Seollal) is the bigger traditional holiday, the Gregorian New Year on January 1st is equally important for a fresh start. However, if you think Koreans just … Read more
In America, a wedding is a whole-day event with speeches, dancing, and a gift registry. In Korea, a wedding is a high-speed operation. It usually lasts 30 minutes. There is no dancing. And most importantly, do not bring a toaster. You must bring Cash. If you receive a wedding invitation in Seoul, you might be … Read more
While Gangnam is famous for expensive luxury brands, the real fashion treasure actually lies beneath the ground. Specifically, I am talking about the Seoul underground shopping mall system. These places are massive, cheap, and chaotic. However, they are not just shopping centers; they are complicated mazes designed to confuse you. For instance, the famous Goto … Read more